When You Get Personal, They Feel Special… and Respond
Your promotion is good and your target list is solid, but each potential customer is busy and distracted. They’re armed with trashcans and delete keys, and they won’t be open to your message unless you can open their eyes.
Immediately get them to pause, notice, smile. The printed piece they hold is now an emotion they feel — an unforgettable connection to whatever you sent. That emotion leads to action. It literally means business.
Emotional Expression can help you raise eyebrows and response rates — case studies show our personalization tool boosts responses by 36% over conventional direct mail and by 20%-30% over other variable data printing techniques.
Make your next piece more dynamic and effective! This site gives you a simple, cutting-edge way to connect with each individual target.
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